Charming Communication - the Importance of Mega-Framing

A Mega-Frame is much like the lavish framework that encompasses a photo or artwork. It specifies and encloses data. Amateur and professional designers deeply appreciate the worthiness of framing: the best frames will enhance their pictures - they will be devalued by the wrong frames. Many an artist has produced works that have not become genuinely expressive or stunning until they have been encased in the best frame.Framing has a lengthy and rich history. The Sophists of ancient Greece were re-framers and masterful framers. Aristotle coined the term "atechnoi" to explain it. One of ancient Rome's biggest orators, Cicero, raised structures ("statis") to an art form. His messages continue to be studied by individuals of impact and rhetoric.Mega-framing describes Strategic or mental framing and supports the art of controlling perception. It requires in the 'big picture' instead of depth. It may be an overarching theme that enjoins or describes the aspect in your speech, or it may link all your points to a session, an objective or a moral.Mega-frames are strong simply because they enable you to enclose your message inside a framework of higher objectives, virtues or a big-picture strategy generally recognized or used to be correct by many people. This is termed frame alignment, and it identifies the linkage of an email to a collection of popular interests, values or values, to be able to position a and audience as one.In choosing the mega-frame, your goal can be to link your overall presentation to at least one main strategy, high principle or key value.Every society is rooted in deep sets or groups of attitudes. In western society, like, we 'believe' in democracy. From that perception comes a host of 'virtues', represented by abstracts such as Freedom of Speech, the Best to Choose, Respect for Individual Rights, Freedom of Movement, Equity in Society (in some areas), and so on.The key would be to establish a respectable relationship between your idea/message/proposal/action and a universal advantage or value. Examine the next terms and see when you can detect a "virtue" in them. Put them in to a word, internalise them and notice the emotional reactions they deliver about." goodness" health" love" peace" choice" dream" happiness" fairness" liberty" vision" truth" justice" rights" honesty" opportunity" ethics" safeguard" success" strength" prosperity" freedom" righteousness" self-control" family" safety" purity" empowerment" compassion" protection" relief" scientific" respectThe above words characterize beliefs shared by most people in western worlld. They're anchors for the dreams of our communities and few persons would venture to challenge them. Every person will have his or her own private interpretation of what they suggest, nonetheless, in all but a few instances, the emotions people keep company with the language will stay positive ones.Virtue mega-frames educe unconscious acceptance of this content where they're covered. They add enormous power to your presentation as self-evident truths because many people embrace them. Review these opening sentences and notice how a powerful virtue body assists the speaker evoke strong emotional reactions to support her case:"This isn't a problem about governments resuming private area to subdivide and on-sell. This is a problem about independence. Freedom from the selfish objectives of bureaucrats who desire to finance their grandiose projects by robbing you of your birthright; freedom to live your life on a piece of rural Australia without concern that the property of your time could be snatched from you; freedom from the vagaries of fat-cars for sale in pretoria who live a huge selection of miles away, never having experienced life in a close rural community.I understand that, as little landowners, you value freedom above all else. Why else might have you selected to construct your life here, free of all of the contaminations of big-city life? Now is the full time for the justice of one's cause; to fight for your freedom; to send an unequivocal message to people who could destroy your area forever.And realize that your calls will be heard by several decent-minded state Australians to fight. They will help you in your battle, because they understand that you must never, never, never, cave in to bully kids from your freedom would be taken by the big city, who, like common thieves, from you. They realize that the buying price of giving in would be their freedom too."In everyday activity, you automatically assess data through the filters of your decisions, beliefs, values and attitudes. Emotions, or feelings, emerge from the selection process and push action. It's an all natural process and upgrading to advantage mega-frames sinks in to that process. It allows your message to be filtered by you through the core values, values and embraced benefits of one's audience.( c) 2006 Desmond Guilfoyle