Could Chad Ochocinco Teach Us About Advertising?

May Chad Ochocinco show any such thing to us about marketing? Your first reaction could be to answer that question with a resounding, no! But that might be too rash. I imagine that even if you're not just a football fan, you are knowledgeable about the name Chad Ochocino. It probably looks somewhat common, but you are not sure why. He's headlines were made by a professional football player who when he altered his name from Chad Johnson to Ochocinco in honor of the amount he wears on his Jersey--85. Now I am aware Ochocinco is not a literal interpretation of eighty-five, but that hardly matters. As an alternative let's focus on what we could learn from a quick study of his branding/marketing activities.Recently Chad has parlayed his popular appeal in to a look on Dancing with the Stars (he survived until the final four pairs) and his own reality TV program where he's looking for love. He is not the first basketball player to seem on either Dancing with the Stars or to get their own TV program. But Chad is unique in that he seems to make all his public techniques with his tongue planted firmly in his cheek, fully aware that what he's doing is deliberately creating a brand that will be bigger than his running career.One factor Chad did to distinguish herself from others aiming to secure their post-football futures is hop with both legs in to the utilization of social networking to engage with others and develop his brand. Which instruments did he choose? Internet TELEVISION, Twitter and Facebook! Chad has over 995,000 followers as of this time and is really a regular and amusing tweeter about things political, social and of course sports.I don't know how you assess the price of an individual brand (I guess that Mashable guy or somebody like him will be considering that fleetingly, Godspeed!) but I know that Chad is currently far beyond the conventional running brand. What does which means that? This means he's become the sort of head with the sort of effect that stories are made of. He employs social media in how most of us who are working to develop private brands must. He works to build connections off-line along with offline, his marketing efforts are diversified by him, is very real and individual and he gives value (enjoyment and sometimes thought-provoking discourse) before he attempts something in return.And other players are really using notice! Did the Espy Awards be caught by you yesterday evening? In addition to the number of athletes who were personally tweeting concerning the event, many of them described social media marketing, exclusively Twitter, in interviews. Chris Johnson actually thanked 'Twitter, primarily ' in his acceptance speech for Best Breakthrough Player. Who woulda thunk?Now is Chad pleasant, impish and effervescent yes? Have you got to be those ideas to realize the same business success? Should you have your own used bmw dealerships software as Chad does? No! You do need to be your self, get to know and use YOUR special resources and gift ideas and remember to have some fun. If you're enjoying yourself and having a good time, individuals you're wanting to develop relationships with will also.I hope you are arranging a POWERFUL day!I invite you to review or share this with others using the links below.