Door-to-Door Satellite TELEVISION Income Reps - 3 Problems to Avoid!

From NomadologyInstitute
Jump to navigation Jump to search

If the doorbell rang I recently lay right down to dinner with my children. my patio I opened the door and met the stranger standing. "Yes?" I asked."Hello I'm with the cable company and we have a great deal for only ninety-five pounds a month you may get 120 TV channels high-speed Internet and regional and long distance phone service," said the young man at my home in a single long run-on word. He offered a half laugh and added, "How are you today?" Huh? I thought. "No thanks." I said and closed the door.Like the majority of you, I have met salesmen at my home many times projector for sale ebay. Many selling magazines to "earn income for college," but others selling Fuller Brushes (I'm not that old-he was selling brushes to my Mom), one selling an purpose "miracle cleaner" (the one shiny spot on my door's steel base stop testifies to the product's effectiveness.), and yet another selling vacuum cleaners (number kidding ).Although the Fuller Brush man disappeared from our porches many years ago, door to door sales representatives are here to remain, and not only for magazines, magic cleaners, or vacuum cleaners. Within its marketing mix the cable tv industry has used strong sales for decades. As homes were constructed and wire plant expanded and residences born, door to door sales people were submitted to produce sales. The associates greeted the individuals who'd offered them anything special to register and not previously requested by telephone. A free install or even a video channel for monthly was usually all it took to make a sale (I know since I was a door to door sales rep for Viacom Cable about 20 years ago). The sales representatives did not have to know much so the cable operators didn't spend much money on education to reach your goals, sales were made and everyone was happy.Times have changed. A great deal. Now industry is very competitive with satellite companies and phone companies equally battling obligatory cable operators for clients. Mailboxes are often full of ads and, because of this, get prices for direct mail have plummeted. A 2 percent direct mail response price used to be minimum expectation; today 1.5 percent is known as extraordinary. Cable providers need now significantly more than ever quality sales agents at the door who can really sell, just because a good salesman at the door can do things no quantity of marketing or direct mail can ever achieve. A good salesman can begin a relationship, earnestly reveal needs and then guide an individual in to building a purchasing decision.Sales education can be expensive so, unfortunately, behaviors of the past have carried through to the current and few wire providers teach their people to become successful. Having instructors on team and spending distance, meals and accommodations for sales representatives to bond accumulates to plenty of money, therefore many operators just keep doing what they've always done; what's your hat size, here is a clipboard, now visit it! Promoting cable door to door is not rocket science, but there is a world of difference between someone badly trained and person who has been taught a powerful and clear method to follow along with. Listed below are three common errors that untrained revenue reps regularly spend at the door that carry the conversation, and the door, to an instant close.1.Too much information delivered too fast. A run-on burst of un-asked for information is just annoying and doesn't give a reason to the possibility to want to hear more...Goodbye.2.Volunteering a cost. The price of such a thing is just a disadvantage to its purchase, why on earth provide possibility grounds to not obtain what you have? Again...Goodbye.3.Being insincere. A stranger on the deck asking, "How have you been today?" is pointless because the stranger is instinctively known by the prospect asking the question does not care. Insincere concerns merely spend time and recognize the sales representative as anything will be said by a slick salesman who to create a sale. So...Goodbye. Times are tough and competition for subscribers is tough. A primary sales representative who eliminates making these problems begins more talks at the door and make more sales. Guaranteed.