Mobile Computing - "Stop Improving My System" She Said

One of the greatest problems with experts is that just about the time they get use to utilizing a particular computer software program, the company updates it. Or just in regards to the time they get use to employing their iPhone, a fresh one comes out, and they go and get that and it's too complicated for them. They have only finally learned how to utilize the old one, master the process and then they're replaced. Maybe they don't want to be enhanced probably and just want more reliable, and easier-to-use system.Not long ago, I did a random questionnaire with different people at Starbucks about their mobile research requirements, and what their desire lists were - among the skilled lady sitting in the class said; "I simply use a couple of things, that is all I want, don't make my pc software therefore complex, I do not require all these choices."Indeed, when I delivered these records back once again to our think reservoir, it reminded us of that previous axiom; "the best system in the world can fail if the customers do not acknowledge it and like it." And the corollary to that axiom is this; "the worst system in the world will really work, as long as the consumers or personnel like it [1]."The reality is that people do like new and revolutionary things, but they really do perhaps not like change, they pretend to like change, but once they learn to do something it becomes regime, they become very proficient and successful in the usage of that technology. Once we go and change it around to them all of a sudden they become inefficient, and they don't have time for that particularly if they're a small business user who employs all the time to it. The cause they use the technology is that it is easy, and fast, and they know how to steer around the software quite quickly.Many young customers who might not maintain company - they do not mind messing around and finding out how everything works by pressing buttons and see what happens - and the software developers due make it somewhat user-friendly as the software and programs do kind of what you may expect them to do if you pressed a certain button.But this really is not reasonable to a professional consumer who uses the personal technology product to increase the effectiveness of their work. They want the thing to work their way, the way they are used to, and it is not the main thing within their life, it's only a business tool.Are you starting to see the issue here and why often the private computer gurus go overboard, and irritate the professional users, which by the way are a number of their highest spending clientele, and all they do is mess things up and turn fully off this demographic and market segment.That is a pity, and Harvard business School should be writing about this, rather than describe how wonderful all this to engineering is - specially when it makes our lives more difficult than necessary. Please consider all of this.