Text Message Marketing Guidelines
No matter the type of business you operate, text message marketing can dramatically boost sales and improve relatonships with customers if used in a strategic and helpfull manner. Without a doubt there are certain constants across all industries and businesses when it comes to fulfilling a customer's wants and needs. You will set your business up for success if you can incorporate the following into your SMS text marketing campaign.
SMS Convenience is Key
It is important to keep things as simple and straightforward as you can when developing a great text message marketing campaign. With SMS marketing you have the ability to control where, when and how a person can take advantage of your latest text message special offer.
Keep in mind that these people you are sending texts to may have no idea how valuable your products and services really are. Sometimes you just have to tell them yourself! What makes your business stand out amongst the competition? If your business does have bonus items, be sure to mention them. The idea is to remove any all barriers that could prevent someone from taking action on your SMS text marketing advertisements.
Make Your Deals Easy to Understand
Sometimes when incorporating an SMS campaign many folks will try to promote everything they have all at once. Perhaps you also have many different products and services - which is awesome.
Yet for best results you may be best off promoting just one product or special offer. This usually generates the best results. You certainly don't want to pelter people with text ads.
Keep it Concise and Clear
It is crucial that people immediately understand and comprehend your text ads. If the person fails to understand your text, they will disregard it.
Try to not word it like “We are bringing the tropics to the bar tonight. Come by soon to see what we are talking about.” Instead tell them exactly what is going on. Send them a message like, “We are bringing the tropics to the bar tonight with a live performance from a talented Jimmy Buffet cover band.”
It is very important to keep your text ads clear and concise. People are more inclined to take action when what they are being asked to do is easy, clear and simple.
Give a Great Deal
Most people on this planet are interested in saving money. This is very true especially with regards to purchasing very expensive items.
Text SMS marketing makes it easy to offer “limited time only” deals on your most sought after products and services. These types of mobile marketing texts build anticipation and hype and help promote interest in your business.
If people understand that you offer great deals via text message, they will be more likely to open your text ad and talk about your company with their friends and families.
Be Truthful
Once your text ad is opened, that person is allowing your message/business into their life.
Remaing sincere with your clients is essential to establishing a good relationship with your customers. Text ads can be easily used to connect with folks on a deeper, more meaniful level.
Your customers will respect you and your business for being so genuine. When in doubt, remain as genuine as possible.
The Importance of Text Ads
Building relationship with customers, and potential customers, is important for every business. Implementing a sound SMS text marketing campaign into your business strategy can build customer trust and loyalty.
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