What's Search-Engine Optimization? The Basic Principles of Search Engine Optimization

Recently a business associate of mine asked, "Why on the planet are you doing best seo services? You're a writer." I laughed at first but, after thinking about it, recognized that many people in the advertising company (and other organizations) still do not realize what search-engine marketing is all about.SEO is, yes, primarily writing.That is since Google and other search engines are regularly sifting through the text on your website in order to find out what your pages are about. It's the primary way they establish your SERP (internet search engine results page) position. And finally the way your website is found in organic search results--organic, indicating the way a search engine normally sees you, without you driving traffic to your site through website advertising or word-of-mouth, etc.Great organic search results are important to an organization, as the attention span of buyers get shorter and shorter every day. Seldom will a customer even venture to search page two within their search to find a product or business online.So, how does search-engine optimization begin? Well, with detailed investigation. That is important. Key words and keyphrases, to be precise. You've to be a little a fresh slooth to determine the optimal terms to use on a website. Google and other internet sites present keyword tools to help you learn which words folks are really searching for. You shouldn't utilize the perhaps cool, and interesting, terms you may coin. You want to use the terms and phrases people are actually looking for. Then, code these phrases into your website's pages so search engines can find them. I'm simplifying the method, of course, because there is a great deal of technique that adopts SEO, especially in choosing keywords.Now, back to the writing part. The thing Google (and other search engines) values most can be your title. That's the text at the very top of your page (probably unseen), the text that is added and also appears in blue on a search engine results page. Therefore, you'll want to include your primary keywords into this subject, and place them first--even before your business name. Unless your organization name is Coke or McDonald's. Or several other well-known brand.Next in value is the "meta tag," the black text underneath that orange name that shows hunters more about your site. Differentiate your most significant key words there, as well. Then, search engines will scan your website's HTML text for all those same keywords. They offer most value to what is coded as h1 (your main topic) then h2, h3, h4 (subheads), then the others of your html backup. Note: the writing on your site must be in HTML fonts, or they'll not be recognized.Search engines also give good position to pages that are updated often, which is why websites and news can perform well, and to backlinks, such as articles that link back to your site. That is creating. Yes, writing.It surprises me when I see prominent firms, specifically advertising agencies, that use "Home" in the concept of their own home page, agencies that promote themselves as online experts. I determine, sure, they might be able to style a lovely site because of their customers, but will it be ever found by anyone?